Social Media Fake News Awareness
Sharing of fake news on social media platforms is a global concern, with research offering little insight into the motives behind such sharing. This study adopts a mixed-method approach to explore fake-news sharing behavior . To begin with, qualitative data from 58 open-ended essays was analyzed to identify six behavioral manifestations associated with sharing fake news. Thereafter, research model hypothesizing the association between these behaviors was proposed using the honeycomb framework and the third-person effect hypothesis. Age and gender were the control variables. Two data sets obtained from cross-sectional surveys with 471 and 374 social media users were utilized to test the proposed model. The study results suggest that instantaneous sharing of news for creating awareness had positive effect on sharing fake news due to lack of time and religiosity. However, authenticating news before sharing had no effect on sharing fake news due to lack of time and religiosity. The s...